In the incredible POV footage, the shark enthusiast can be seen tossing the peculiar rig into the drink, effectively immersing audiences in the great white’s environment.
The fish is initially attacked by a school of yellowtail, which vanishes as big daddy swims into the frame. All of a sudden, the great white opens its massive mouth and takes the bait just inches from the camera, simulating the frightening view swimmers might get right before getting attacked.
The clip concludes with Jaws ripping the tuna from the rope and swimming off with its meal.
Audiences were jaw-struck over getting a view to a kill with one viewer writing, “Dude this is so amazing.”
“You’re pretty ballsy for putting your camera so close to shark bait but loving that it has been working out great so far!” wrote another.
“The bite video! You killed it with that one, this video is awesome,” said one shark die-hard.
Rannachan didn’t recognize the shark in question but could tell it was a male. “I saw it one time just before this at the surface, but judging by how comfortable this shark was going for the bait line and also with other sharks around it led me to believe it knew what it was doing, and we have probably seen him before,” said the great white hunter.
Despite his intimate knowledge of the animal, Rannachan said he “did not dive with white sharks till 2016.”
“After doing it one time I became hooked and started a company taking people out to Guadalupe Island to see the sharks with a good friend, Nikki,” the great white gawker explained, adding that he chose that particular region as it “is a migration path for a couple different kinds of seals and makes for a great place for a white shark to have a snack.”
As a result, Rannachan has managed to capture countless hours of incredible shark footage. In a video that went viral earlier this month, the shark diver captured the terrifying moment a massive “zombie shark” chowed down on prey right in front of his face.